As part of the module Design Communication 2, students were asked to gain a deep understanding of the global environmental crisis and the consequential response in the “Green Movement”. By digging down into the subject, they were required to consider the movements’ origins, its ideological positions, and how Government has and is responding to its plight.
Informed through this contextual research, students were then required to focus on a particular environmentally threatening issue, and then to “map” how this issue was the result of human behaviour, normalised into society through the “presence” of a dominant narrative. In response each student was required to offer a “counter narrative” delivered as an opposing view, a directive, or as a piece of advice) using ambient media as the format. In this way, it was required that each “opposing view” used ambience (the character and qualities of the target audience’s surroundings) to deliver the concept and message. Attention was placed on introducing students to the rigours of research and to the process of documenting, reflecting and synthesising data into creative concepts.
Pola Ficek – Gambling with the modification of human genes in pursuit of the perfect child.
Joanne Mcaleese – Meat is not a sustainable food. It’s necessary to alert the public to wasteful use of natural resources in the production of meat.
Drawing on the “ten green bottles” song Ashley Godber decided to raise public awareness around the volatility of the nuclear process.
Alexandra Wiberg Rasmussen – Targeting children with the aim of getting through to parents, these ice cap “stepping stones” encourage children to “tip toe like a polar bear” or rather “skip through melting ice caps” with a view to exposing the public to the impact of global warming.
Ryan Forrest – Based on a visit to a local butcher Ryan discovered that Salmon bred in captivity usually produce a much lighter pink meat. This insight led to his discovery that much larger genetically altered salmon have been bred for the last 20 years. If mistakenly released into the environment scientists are saying that this might alter the balance of fresh water fish stocks.
Christopher Dann identified that in many instances the Nuclear has “gone wrong”. For example spent fuel rods are kept in their cooling pools for years longer than is considered safe. He found that there is still no permanent repository for them.
Zoe Pike – What if the “tables were turned” and we were constantly watched by animals or seen as entertainment by them.? Zoe aimed in these two pieces to draw attention to the idea that humans tend to see animals as existing merely for their personal use and pleasure, and that maybe it was time to confront this notion.
Vivien D’Costa – In many instances it is the brands who make the packaging, which in turn becomes litter, who create a deadly weapon for animals, particularly those in the sea or in river systems.