The YCN awards has turned out to be a great success for GD this year. Not quite matching the Creative Advertising course’s numbers (boo!), but they work in pairs…aw bless. It seems that Lincoln has been cleaning up at the student awards this year with a grand total of 16 students from the college commended. That must be a record!
This is Ryan Van Kesteren’s entry for this year’s Bacardi brief. ‘The new bottle design for Bacardi Flavoured Rum reflects personality of the people that drink it. The labels are printed onto magnetic film that covers the entire bottle. Making Bacardi drinkers the most attractive thing in the room.’
Tom Pollard’s answer to the H.Samuel brief. ‘The concept has comedic, and in some cases nostalgic values that brightens
H. Samuel’s public image, whilst also opening them up to a younger audience.’
Charlotte Catherall created a range of products that can be used in pubs, clubs and bars to promote Monster Munch to a student demographic.
Claire Ockenden also took on the Monster Munch brief with this humorously self explanatory solution.
Justin Lamb answered the ActionAid ‘Bollocks to Poverty’ brief with this simple, to the point solution.