D&AD In Book: Ric Gravina

A big pat on the back to Ric Gravina on his In Book achievement at the D&AD student awards this year. D&AD is of course one of the best regarded and highest profile design accolades within the international design community.

Ric says… ‘The brief was to reinterpret the book “The Metamorphosis” by Franz Kafka. For those of you who don’t know The Metamorphosis is about a man called Gregor Samza who wakes up and has been transformed into a verminous bug. The book then tells of his and his families story, after this unfortunate event.’

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‘For this version we had to define our own conventions of the book. We could use as many or as little conventions as we liked but it must be in someway apparent that we had considered them.’

‘I chose to create a book that at first glance looked regular. But as the characters language got worse throughout the book the text got more complicated.’

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‘It starts off a regular format and regularly typeset then as Gregor’s language got worse and it coincided with other events it is interpreted as text as image.’

More of Ric’s work can be seen on his site http://ricgravina.com

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