D&AD success: Christie Burland Upton

Three cheers for Christie on her success at this year’s D&AD student awards. For her Taschen iPad app design Christie achieved joint second. The D&AD pencil is of course one of the best regarded and highest profile design accolades within the international design community.

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The coveted yellow pencil (picture courtesy of D&AD)

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Christie collects her award from the D&AD president

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Christie says… ‘ The ‘MiTaschen’ iPad app provides a digital version of the Taschen magazine (book publishers), but with a twist. The app not only presents content digitally, but avoids usual iPad cliches by focusing on the very current issue in modern reading that is time.’

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‘The application asks the viewer at the start of each session, How Long Are You Staying?, providing 3 time choices, and information is then provided sizeably in response to this, using the chair imagery as indication.’

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‘MiTaschen reinstates the comfort of reading on the iPad by using reading cues such as the chair, browsing the books as spines, and the bookmark menu. All the comfort of reading, but on an iPad app.’
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‘I’m both enormously surprised and thankful for receiving this award from D&AD. I didn’t feel that Digital design was my real strength, however I took the challenge and surprised myself with it becoming one of my favourite briefs.’

More of Christie’s work can be seen at http://www.lookbeyondmiaccent.com

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