Visual Planning Session

Coley Porter Bell, came to give a visual planning workshop with level 3. It was fantastic, working collaboratively always sparks debate. Jennie and the team from Coley Porter Bell, facilitated a session in projective exercises. We began mapping out the space of the Chivas Regal brand, thinking about things like the smell of the space, the behaviour that would take place in the space, who would be representing the brand in the space, the materials, textures, colours and architecture of this space. We then narrowed it down and started representing this information visually, this is where the teams began piecing the narratives together to make a cohesive feel and look for the brands identity. A fun day was definitely had by all.

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