Never use Optima

istd 15

On Friday 3 July we attended the prestigious ISTD Student Award ceremony at Pentagram in London. Picking up their certificates and typographic goody bags presented by Angus Hyland were Level 3 students Kristian Sear and Richard Patrick, and Level 2 student Joshua Ost; Josh got a special mention as he was one of only two 2nd year students to achieve membership this year.

Angus gave the assembled crowd five typographic pieces of advice, these included:
Never have more than 15 words on a line of type
Read books
and NEVER use Optima – sound advice!

 

 

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