“What exactly does it mean to be British”, was the question posed in the first Visual Expression project for Level 2 Graphic Design students.
This brief required students to offer a response to the notion of “Britishness” by producing a conceptually charged “Coat of Arms” styled image together with three posters. The idea was for all four components of the brief to be unified by a single concept or response. The first poster was required to depict a hybrid image – comprised of two or more symbols; the second, as a Typographic image based on a saying, idiom, or on copy written by the student; the third was required to be comprised of a word, or words, juxtaposed with an image, in a manner that would create a measure of ‘tension’ in the resultant image. All three posters were then prepared as exhibition posters for a fictitious display at the Tate Modern Gallery.
The above image is a “Coat of Arms” produced by Rachael Crook which explored the “unspoken social rules” on public transport in Britain, by commenting on the avoidance of human interaction and eye contact between commuters.