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As part of the module Design Communication 2, students were asked to gain a deep understanding of the global environmental crisis and the consequential response in the “Green Movement”. By digging down into the subject, they were required to consider the movements’ origins, its ideological positions, and how Government has and is responding to its plight.
Informed through this contextual research, students were then required to focus on a particular environmentally threatening issue, and then to “map” how this issue was the result of human behaviour, normalised into society through the “presence” of a dominant narrative. In response each student was required to offer a “counter narrative” delivered as an opposing view, a directive, or as a piece of advice) using ambient media as the format. In this way, it was required that each “opposing view” used ambience (the character and qualities of the target audience’s surroundings) to deliver the concept and message. Attention was placed on introducing students to the rigours of research and to the process of documenting, reflecting and synthesising data into creative concepts.
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