This year the Chrysalis brief organised by BrandOpus (London) – and in partnership with Molson Coors, gave final year students the opportunity to propose and develop an innovative alcohol brand that used a specific location to embed a sense of place. We have recently heard that Calum Tait and Imogen Van Goethem have both been shortlisted and will visit London on 23 May to present their ideas to the BrandOpus team.
Imogen’s concept Frankly, was inspired by the Dutch landscape and is a flat cider aimed at ‘foodies’ who like unusual flavours. Calum’s vodka concept is based on Birmingham canal’s – and is infused with charcoal which acts as a filtering agent. The industrial nature of the city is reflected throughout a range of deliverables.