Sinclair Ashman

Sinclair leads Reverse Design and has taught on the course since 2009. He is a designer with vast experience of brand communications and identity creation for international and domestic clients. He studied at the University of the Arts, London, where there was a distinct bias towards ideas creation and typography. His design agency career has spanned over 20 years in a variety of roles as a designer and in design team management; as a senior designer, design director and creative director, in some of London’s finest communications agencies, including Addison and Corporate Edge.


He has created award-winning literature for London Business School and Severn Trent as well as identities for clients across the financial services, business services, charity and travel sectors. Sinclair has also designed websites and online marketing for Shell, Tomorrow’s Company, Bentley and the Man Booker Prize.


Sinclair is also a fine art printmaker. Using the texture-based collagraph technique, he uses combinations of materials to play and experiment with the anomalies and ambiguities of image-making.


His largely abstract investigations into form, shape and texture are an attempt to push the boundaries of printmaking and to challenge preconceptions of printmaking as small, precious and of being in pursuit of ‘the perfect print’. Sinclair’s first major exhibition ‘Anomalies’, will be on show at The Ropewalk, Barton upon Humber, from 10 September 2016.

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